If it is not obvious to everyone, the core of fleet tracking is knowing exactly where your vehicles are. We pride ourselves on measuring driver behavior amongst other Telematic data to help your organization improve its business.

Sure, measuring driver behavior helps you improve safety and find bad apples in your fleet, and valuable data for any business.


Equally important as measuring driver behavior while they are on the road is measuring the time they are stopped.

Time Is Money

Why? It is important to measure the time your drivers spend at the locations that make your business money.

When running reports, you’ll be able to easily cross reference how much money each driver brought in with the amount of time they spent at locations.

Your top revenue producing drivers will not only be the ones who visit the most locations, but also those who spend their time at stops the most.

When you see poor performers, you will be able to assess their performance to spending too much time on roads or in between jobs and not enough time at billable locations.

Ways to measure time using GPS Tracking

Billable landmarks

Rhino Fleet Tracking Cares about delivering products and features that our customers find useful. That is why we created billable landmarks.

An upgrade from the original landmark feature, which lets you select an area on a map to “mark”, billable landmarks now show places that make you money.

To use billable landmarks, within our software you’ll create a landmark around the area that your drivers will be visiting that day or week. Once the area is selected you can choose the option to make the landmark billable.

Billable landmarks show that your driver is at a place that revenue is being made. Your organization can use this information to decide how to improve and earn more money moving forward.


There would be no reason to measure any of this data if you aren’t looking at reports. Reports tell you that you are improving, or – on the opposite side – failing.

Reports also help you create a baseline for each driver so you know exactly what transpires after you implement changes. Having historical data is important because without it you cannot measure improvement.

Once your baseline is established, find ways to add jobs and other ways to save your drivers time so they can serve even more customers.

What to look for to improve

We’re the experts so we can help you look for things to improve your business. Just call us to get more information.